Be real

Branding you start with getting real about who you are. Your mess is your magic. It’s what makes you relatable in the most powerful way. This page is all about embracing your mess.

The secret sauce to going viral and creating deep connection with your people, is being vulnerable. Everyone has a mess. The more you reveal your mess, the more magnetic you become. People see themselves in you which is powerful in terms of becoming the mentor they will happily pay for. When you’re real you become accessible. Your mess is worth sharing and watch how you scale. xx

P.S This is sent to me via email which I will forward to you. We’ll touch on it during our calls together. Nobody else will see it until we’ve taken the best parts from it and perfectly intertwined it into your brand to create magic.

Be Real

What has been your biggest personal challenge?

What has been your biggest professional challenge?

How have you overcome it?

What was the greatest lesson you learned?

Zero i on the moral of that story and ask yourself how it could inspire someone else in similar circumstances.

What do you want people to say about you when you're not present?

How do you want them to feel when they are in your presence?

What legacy do you want to leave behind?

What do you fear about sharing your mess?

Example: If I share myself vulnerably online, I will turn off my audience and lose business.

How can sharing your mess help you and others?

Example: If I share myself vulnerably online, my clients will feel even more connected to my work, and as a result, my business will grow.