Your best-fit client PSYCHOLOGY

logical MIND


The Driver is the most dynamic and active personality of all types of customers.

Drivers are often taking managing job positions, so expect them to be dominant and controlling. They’re the decisive type, and they like to make a decision fast, but they’re not very detail-oriented. 

Drivers are visionaries who see the big picture and all the goals that have to be achieved to get there. They don’t like to analyze too much and prefer to make a decision quickly, even if it’s a bad one. 

The driver’s strengths are that they’re very disciplined, independent, productive and confident. They’re decisive, and they get things done, no matter what. Drivers are willing to take the risk even at the cost of failure as in their eyes inaction is much worse than a one-time mistake. 

Their weaknesses are that they may have a low level of empathy – Drivers tend to be insensitive and harsh because they’re focused on pushing things through instead of analyzing how people feel about them. 

Building relationships with co-workers causes them a lot of trouble as connecting with someone on a personal level means showing emotions – the one thing they’re incapable of doing. They’re too scared to become a subject of ridicule to colleagues, so they take up the leading positions where feelings give way to actions.  

Driver’s other weakness is that they tend to rush decisions without anticipating the consequences. And they hate admitting that they’re wrong!


This type of customer is highly focused on details. Analysts are often serious and low-energy individuals. They think quality over quantity – they have very high standards, both professionally and personally.

Analysts tend to take their time with decisions, and they don’t like to be rushed. They’re often introverts that can be easily pushed outside of the group.

Analysts don’t tend to get along with Drivers, because they often represent two extremes of personalities – one drives things forward without hesitation, while the other one tends to analyze and plan, making careful decisions.

Analysts’ strength lies in attention to detail. They literally see every small thing that other types of customers miss, even if it’s not relevant. They also tend to be perfectionists – they set up a high level of standards, and they want stuff to be PERFECT!

Their biggest weakness is that they tend to overanalyze, which may hold them back from making a decision (but once they take a course, they’re unlikely to change it). They don’t like to be rushed, and can be moody, critical, and have a negative attitude.



    The Amiable type of customer is someone who is sociable and great at forming relationships with other people. Amiables are calm, friendly, and outgoing.

    They like to establish a personal connection before making a business decision. Since they’re highly empathic, they’re also great listeners. Amiables like to ask personal questions to get to know you better.

    The strength of Amiables is that they’re easy and outgoing – they’re good with people, and they’re easy to get along with. They’re highly empathic, which makes them great team players. They avoid conflicts, which makes is both their biggest strength and weakness at the same time (they may be unassertive and hold back).



      The Expressives are the emotional type of customer. They are full of positive energy, talk a lot, and love to get attention. They also have a great sense of humor – by telling jokes they try to lighten the mood and spread the positive energy among others. 

      Expressives’ main strength is that they’re highly sociable. They’re very outgoing (just like Amiables), but are much more charismatic, persuasive, and ambitious. They enjoy the company of others and like to be surrounded by people since it’s a great opportunity to express how they feel and what they think. 

      The weaknesses of Expressives may lie in their lack of organization – they’re often undisciplined, talkative and lose focus of their goals. All of their decisions are based on intuition, which in fact is very much prone to a change. 

      Also, they get easily tangled up in a conflict. And once they do, they have a tendency to exaggerate the situation and let their vivid imagination speak. In this sense, they’re extremely emotional and let their feelings prevail.