You either love her or hate her, but when Rachel Hollis first published her book “𝘎𝘪𝘳𝘭, 𝘞𝘢𝘴𝘩 𝘠𝘰𝘶𝘳 𝘍𝘢𝘤𝘦” it echoed what many women were feeling. The book’s title resonated so deeply with women across the globe that it became a best-seller. Women would buy the book on the basis of that single phrase alone. They saw significance in it. They found it deeply moving. No self-care book has ever portrayed their feelings more strongly.
𝗧𝗵𝗮𝘁 𝗶𝘀 𝗺𝘆 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗮 𝗦𝘁𝗮𝗻𝗱 𝗢𝘂𝘁 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁.
Her voice was the one women needed to hear. Her brand was cemented with this statement. A similar thing happened with the book “𝘛𝘩𝘦 𝟺-𝘏𝘰𝘶𝘳 𝘞𝘰𝘳𝘬 𝘞𝘦𝘦𝘬”. You may not know this, but many books have been written on this subject. This book rose to the top because of its title. It was something the world deeply desired. And was curious about it, too. It had conviction. It told a story. It struck a chord. It was interesting and cool at the same time.
𝗖𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗮 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗱𝗲𝗲𝗽𝗹𝘆 𝘄𝗶𝘁𝗵 y𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘄𝗮𝘆?
In other words, where they don’t just read a bunch of clever words, they sense it and feel deeply understood by you.One of the first things your brand statement should accomplish is stop people in their tracks so that they take notice of you with real interest. Compelled to know more.
This is the first time you will be introducing yourself to them, and the goal is not so much to convince them to work with you, but rather, to capture their genuine interest.It’s hard to get their interest with so many coaches claiming to implement the same strategies.Getting genuine attention is the real competition.
Resonate or get ignored.Making an I help statement is not hard. What’s harder is to get people to CARE about what you do.
𝗜𝘁’𝘀 𝗻𝗼𝘁 𝗼𝘂𝗿 𝗴𝗼𝗮𝗹 𝘁𝗼𝗱𝗮𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗜 𝗵𝗲𝗹𝗽 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝘆𝗼𝘂. 𝗪𝗲 𝘄𝗶𝗹𝗹 𝗹𝗲𝘁 𝘁𝗵𝗲𝗺 𝗳𝗶𝗴𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝗼𝘂𝘁 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻.
How? By creating a call to change statement instead.
”𝘎𝘪𝘳𝘭, 𝘞𝘢𝘴𝘩 𝘠𝘰𝘶𝘳 𝘍𝘢𝘤𝘦” says it all in four simple words.To create something similar for your brand. Think to yourself: What can they relate to most right now?The desires that lurk inside your ideal client’s hearts. Feelings which are often unspoken, yet deeply felt. ”𝘎𝘪𝘳𝘭, 𝘞𝘢𝘴𝘩 𝘠𝘰𝘶𝘳 𝘍𝘢𝘤𝘦” echoed the feeling of wanting to get her life together. It inspires you to get out of bed, wash your face, and take control of your life.
Can you leverage your brand statement in the same way? As a coach, what can you call out? How can you inspire positive action in your audience?
𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗵𝗲𝗮𝗿 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗶𝗴𝗻𝗶𝘁𝗲 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗹𝗶𝘃𝗲𝘀.?
Share below your thoughts about what that could be for your brand, and I’ll help you go deeper with the message.