FREE TRAINING:

LEVEL UP YOUR MESSAGING GAME

Do you think it could be helpful to have a brand statement that stops your ideal client in their tracks and compel them to learn more about you?

You either love her or hate her, but when Rachel Hollis first published her book โ€œ๐˜Ž๐˜ช๐˜ณ๐˜ญ, ๐˜ž๐˜ข๐˜ด๐˜ฉ ๐˜ ๐˜ฐ๐˜ถ๐˜ณ ๐˜๐˜ข๐˜ค๐˜ฆโ€ it echoed what many women were feeling. โฃโฃThe book’s title resonated so deeply with women across the globe that it became a best-seller. โฃโฃWomen would buy the book on the basis of that single phrase alone. โฃโฃThey saw significance in it. โฃโฃThey found it deeply moving. โฃโฃNo self-care book has ever portrayed their feelings more strongly.

โฃโฃ๐—ง๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐—บ๐˜† ๐—ฑ๐—ฒ๐—ณ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—ฎ ๐—ฆ๐˜๐—ฎ๐—ป๐—ฑ ๐—ข๐˜‚๐˜ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜. โฃโฃ

Her voice was the one women needed to hear. โฃโฃHer brand was cemented with this statement. โฃโฃA similar thing happened with the book โ€œ๐˜›๐˜ฉ๐˜ฆ ๐Ÿบ-๐˜๐˜ฐ๐˜ถ๐˜ณ ๐˜ž๐˜ฐ๐˜ณ๐˜ฌ ๐˜ž๐˜ฆ๐˜ฆ๐˜ฌโ€. You may not know this, but many books have been written on this subject. โฃโฃThis book rose to the top because of its title. โฃโฃIt was something the world deeply desired. And was curious about it, too. It had conviction. It told a story. It struck a chord. โฃโฃIt was interesting and cool at the same time. โฃโฃ

๐Ÿค” ๐—–๐—ผ๐˜‚๐—น๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ฎ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐˜€๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐˜€ ๐—ฑ๐—ฒ๐—ฒ๐—ฝ๐—น๐˜† ๐˜„๐—ถ๐˜๐—ต y๐—ผ๐˜‚๐—ฟ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐˜€๐—ฎ๐—บ๐—ฒ ๐˜„๐—ฎ๐˜†?

โฃโฃIn other words, where they don’t just read a bunch of clever words, they sense it and feel deeply understood by you.โฃโฃOne of the first things your brand statement should accomplish is stop people in their tracks so that they take notice of you with real interest. โฃโฃCompelled to know more. โฃโฃ

This is the first time you will be introducing yourself to them, and the goal is not so much to convince them to work with you, but rather, to capture their genuine interest.โฃโฃIt’s hard to get their interest with so many coaches claiming to implement the same strategies.โฃโฃGetting genuine attention is the real competition.โฃโฃ

Resonate or get ignored.โฃโฃMaking an I help statement is not hard. What’s harder is to get people to CARE about what you do.โฃโฃ๐Ÿ˜‰

๐—œ๐˜โ€™๐˜€ ๐—ป๐—ผ๐˜ ๐—ผ๐˜‚๐—ฟ ๐—ด๐—ผ๐—ฎ๐—น ๐˜๐—ผ๐—ฑ๐—ฎ๐˜† ๐˜๐—ผ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ฎ๐—ป๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—œ ๐—ต๐—ฒ๐—น๐—ฝ ๐˜€๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐˜๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜„๐—ต๐˜† ๐˜๐—ต๐—ฒ๐˜† ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜†๐—ผ๐˜‚. ๐—ช๐—ฒ ๐˜„๐—ถ๐—น๐—น ๐—น๐—ฒ๐˜ ๐˜๐—ต๐—ฒ๐—บ ๐—ณ๐—ถ๐—ด๐˜‚๐—ฟ๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ผ๐˜‚๐˜ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ผ๐˜„๐—ป. โฃโฃ

How? โฃโฃBy creating a call to change statement instead.

โฃโฃ”๐˜Ž๐˜ช๐˜ณ๐˜ญ, ๐˜ž๐˜ข๐˜ด๐˜ฉ ๐˜ ๐˜ฐ๐˜ถ๐˜ณ ๐˜๐˜ข๐˜ค๐˜ฆ” says it all in four simple words.โฃโฃTo create something similar for your brand. โฃโฃThink to yourself: What can they relate to most right now?โฃโฃThe desires that lurk inside your ideal clientโ€™s hearts. Feelings which are often unspoken, yet deeply felt. โฃโฃ”๐˜Ž๐˜ช๐˜ณ๐˜ญ, ๐˜ž๐˜ข๐˜ด๐˜ฉ ๐˜ ๐˜ฐ๐˜ถ๐˜ณ ๐˜๐˜ข๐˜ค๐˜ฆ” echoed the feeling of wanting to get her life together. โฃโฃIt inspires you to get out of bed, wash your face, and take control of your life. โฃโฃ

Can you leverage your brand statement in the same way? โฃโฃAs a coach, what can you call out? โฃโฃHow can you inspire positive action in your audience? โฃโฃ

๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ ๐˜๐—ต๐—ฒ๐˜† ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ต๐—ฒ๐—ฎ๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ถ๐—น๐—น ๐—ถ๐—ด๐—ป๐—ถ๐˜๐—ฒ ๐—ฝ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—น๐—ถ๐˜ƒ๐—ฒ๐˜€.?โฃโฃ

Your turn. โฃโฃ

Share below your thoughts about what that could be for your brand, and I’ll help you go deeper with the message. โฃ

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